What I Have Learned Thus Far

When Chris and I started this process in October of 2007, I was excited for every step along the way. I knew it would not be easy, but I also knew we would learn a lot about ourselves. Everything we did and anything we accomplished could be attributed directly to decisions we made together. As we had finally launched, (a few weeks late, but ill get to that later), I thought I would write up what I have learned thus far.

1. Little Things Take Forever

In order to market LacrosseRecruits.com at camps, in lacrosse stores, etc, we needed a brochure made up. We had an idea of what we wanted to put in the brochure, but figured this would be something we could bang out in a day. We thought to ourselves "we see these tri fold brochures everywhere...this can not be too hard." We were wrong. We first wrote up what we wanted on each panel and headed over to FedEx Kinkos. After 3 days, I got a call saying our proof was ready and it looked "fabulous." What FedEx Kinkos produced for us looked like a 3rd grader put it together. I seriously wanted to ask the lady if she was joking with this proof she gave me. It was FedEx Kinko's job to put together documents like this. We then gave www.VistaPrint.com a shot and they produced a little better product, but it still was pretty bad. We ended up getting a template and doing it ourselves. This brochure was perhaps the most important document Chris and I would produce all year. All in, the whole process took us about a month, but we realized that little things like this will inevitably be the difference between making it and not making it.


2. Ask For Help

Pretty much everything Chris and I have done up to this point has been new to us. Writing a business plan, having financial documents for the company prepared, writing a press release, etc are all new experiences for us. We have been very fortunate to have friends and family out there that have experience in all these fields that are new to us. It can be overwhelming to think about how many things we have to get done on a daily basis, but it has been great to have friends willing to read over our press release or test our website for us. Thank you friends.

3. Marketing

For any company, effectively marketing our tool will be essential. Our product is great and everyone says our idea is wonderful, but a great product that nobody knows about does not make it. Everyday Chris, John and I come up with new ways to connect with high school lacrosse players and their parents. If that means we go to lacrosse games and put flyers on every car in the parking lot, then that's fine (and we have gone through about 5,000 postcards thus far). We may educate a high school coach about what LacrosseRecruits.com is all about, but we cannot bank on that coach telling his kids about the tool. This summer we will be rolling out some cool marketing techniques (please see our facebook group for these techniques in action. Thank you Mark Zuckerburg for Facebook).

4. Websites

When you think your website is done, there is always something you see that you want to change. We quickly realized that we would need to settle on a product that we were happy with and had to stop making changes at some point. The way the testing worked was our developers would push a website to "staging", we would test it and send back a 5-15 page document with things we needed / wanted changed. Our developers would then spend 2 or 3 days making these changes, push that product to staging and then we would produce another 5-15 page document with more changes. We did this 5 times. The way I saw the site looking in my head is very close to how it ended up The final product and could not be happier with what we our developers (Luna Webs is the name of the company) put together. We of course have enhancements in mind already, but that is only natural. It was great to recently read a story that the founder of Amazon wrote about how when Amazon launched you were able to order negative copies of books. So if I ordered -2 copies of "Kite Runner", my credit card was actually credited for those two copies. And look at Amazon now! (We tried to order negative memberships to LacrosseRecruits.com and it does not work...so don't bother trying!!).

5. Be Patient

We have some great things happening in the next month to market our product. Although it would be nice to say a week after launch that we have been a smashing success, this company will develop over the course of a year. We will have girls lacrosse launching in the next month, which is very exciting. Lucky for us, altering the current site to accommodate girls lacrosse is a reasonable process and will not take too long!

We will continue to be at every lacrosse camp / tournament possible to spread the word.

The Team

LacrosseRecruits.com Featured In Lacrosse Blog

Check out http://yumyum-lax.blogspot.com/ for a write up about us. Make sure you look at the post for Tuesday, July 1st.

On the road to Gettysburg for the day to spread the good word. A longer post to come soon.

The Team

Sent from my Verizon Wireless BlackBerry

Reebok 9K Glove Giveaway Winners Announced!

We would like to thank everyone who participated in the Reebok/LacrosseRecruits.com Invite Challenge. With your help we tripled the size of www.LacrosseRecruits.com Facebook group.

The winner of the Reebok 9K gloves is Jon Youssef from Hempfield High School, PA. (Jon absolutely crushed it)

The second and third place "Lacrosse From the Ground Up" T-Shirt winners are Mike Rosalius from Kinnelon High School, NJ and Michael Doster Makhamreh from St. John Vianney High School, MO.

Thank you for making LacrosseRecruits.com's launch a success. We have had great feedback from players and coaches all over the country. Please check out the website and take a tour. We will also have more giveaways in the upcoming weeks.

-The LacrosseRecruits Team (Chris, Matt, John and Sean)

WE ARE LIVE!!

THE WEBSITE IS LIVE. PLEASE HAVE A LOOK!!

THE LACROSSERECRUITS.COM TEAM.

LacrosseRecruits.com's Summer Tournament Schedule

Matt, John, Sean and I will be attending all of the tournaments mentioned below. We will have a LacrosseRecruits.com tent set up and will be giving demos of the website. We will also have giveaways and the grill cooking... We look forward to seeing you guys over the next couple of months.

Weekend of June 28/29

Wesleyan Futures Tournament, (Middletown, CT)

Weekend of July 5/6

Gait Cup National Tournament (Gettysburg, PA)

Weekend of July 12/13

Tri State National Tournament (Princeton Junction, NJ)
Atlantic Cup – B-More, Where the Elite Play (Baltimore (Walkdersville), MD)

Weekend of July 19/20

Long Island Lacrosse Classic (Hempstead, NY)
Rumble of the River (Pittsburgh, PA)
Brine Summer Sizzle (Timonium, MD)

Weekend of July 26/27

Champ Camp (Baltimore, MD)

Weekend of August 2/3

MVP Lacrosse Tournament (Rutgers, NJ)

Weekend of August 9/10

Iron City 150 Lax Elite (Pittsburgh, PA)

They May Want To Move The Cheerleaders

First Giveaway! LacrosseRecruits teamed up with Reebok Lacrosse to present the LacrosseRecruits.com Invite Challenge...

We will give away a pair of Reebok 9K gloves to the person who adds the most lax friends to LacrosseRecruits.com's Facebook group.

This is how it works...

1. Click on "Invite People to the Group", add as many lax friends as possible, click invite

2. Copy & Paste the following information from the "Invites were sent to the following people" screen, into a facebook message to Lacrosse Recruits

Invites were sent to the following people:

* William Chiu
* Chris Meade
* Tori Spelling
* Chazz Woodson

3. At the end of the contest (Thursday 6/26), we will count to see how many kids have joined the group from your list. The person with the most friends added will win the Reebok 9K gloves.

4. The gloves will be sent on Friday, June 27th!

Thanks, From the LacrosseRecruits Crew - Chris, Matt, John and Sean