Friday, June 27, 2008

Reebok 9K Glove Giveaway Winners Announced!

We would like to thank everyone who participated in the Reebok/ Invite Challenge. With your help we tripled the size of Facebook group.

The winner of the Reebok 9K gloves is Jon Youssef from Hempfield High School, PA. (Jon absolutely crushed it)

The second and third place "Lacrosse From the Ground Up" T-Shirt winners are Mike Rosalius from Kinnelon High School, NJ and Michael Doster Makhamreh from St. John Vianney High School, MO.

Thank you for making's launch a success. We have had great feedback from players and coaches all over the country. Please check out the website and take a tour. We will also have more giveaways in the upcoming weeks.

-The LacrosseRecruits Team (Chris, Matt, John and Sean)

Wednesday, June 25, 2008




Monday, June 23, 2008's Summer Tournament Schedule

Matt, John, Sean and I will be attending all of the tournaments mentioned below. We will have a tent set up and will be giving demos of the website. We will also have giveaways and the grill cooking... We look forward to seeing you guys over the next couple of months.

Weekend of June 28/29

Wesleyan Futures Tournament, (Middletown, CT)

Weekend of July 5/6

Gait Cup National Tournament (Gettysburg, PA)

Weekend of July 12/13

Tri State National Tournament (Princeton Junction, NJ)
Atlantic Cup – B-More, Where the Elite Play (Baltimore (Walkdersville), MD)

Weekend of July 19/20

Long Island Lacrosse Classic (Hempstead, NY)
Rumble of the River (Pittsburgh, PA)
Brine Summer Sizzle (Timonium, MD)

Weekend of July 26/27

Champ Camp (Baltimore, MD)

Weekend of August 2/3

MVP Lacrosse Tournament (Rutgers, NJ)

Weekend of August 9/10

Iron City 150 Lax Elite (Pittsburgh, PA)

Friday, June 20, 2008

They May Want To Move The Cheerleaders

First Giveaway! LacrosseRecruits teamed up with Reebok Lacrosse to present the Invite Challenge...

We will give away a pair of Reebok 9K gloves to the person who adds the most lax friends to's Facebook group.

This is how it works...

1. Click on "Invite People to the Group", add as many lax friends as possible, click invite

2. Copy & Paste the following information from the "Invites were sent to the following people" screen, into a facebook message to Lacrosse Recruits

Invites were sent to the following people:

* William Chiu
* Chris Meade
* Tori Spelling
* Chazz Woodson

3. At the end of the contest (Thursday 6/26), we will count to see how many kids have joined the group from your list. The person with the most friends added will win the Reebok 9K gloves.

4. The gloves will be sent on Friday, June 27th!

Thanks, From the LacrosseRecruits Crew - Chris, Matt, John and Sean

Thursday, June 19, 2008 is on the grind.

We are going to be on the road all weekend, visiting tournaments throughout Pennsylvania. Be on the lookout for Matt, John and myself handing out brochures and wearing LacrosseRecruits T-Shirts. The itinerary looks like this, Upper Atlantic on Saturday morning, King of the Hill on Saturday afternoon and Lehigh LaxFest on Sunday.

In an effort to meet some of the people in our facebook group, we decided to put this deal out there... The first 5 players that come up to us at a tournament and mentions the Facebook Group or our website launching will receive a free T-Shirt. Not bad. say hello = free t-shirt

Sunday, June 15, 2008

Going to Miami

I am in LGA (waiting for a 6 15 am flight...sweet) on the way to Miami to work at a Lightning Lacrosse Camp. Lacrosse is growing all over the country and Florida represents a high growth area. I will be working with the goalies at the camp and will also be giving a mini lecture on recruiting and how to approach the process. For players outside the hot beds (the north east and the maryland region), is a great tool for them to connect with college coaches.

I am excited to work with these goalies and looking forward to our full launch!

Sent from my Verizon Wireless BlackBerry

Friday, June 13, 2008

What I Have Learned

When Chris and I started this process in October of 2007, I was excited for every step along the way. I knew it would not be easy, but I also knew we would learn a lot about ourselves. Everything we did and anything we accomplished could be attributed directly to decisions we made together. As we had finally launched, (a few weeks late, but ill get to that later), I thought I would write up what I have learned thus far.

1. Little Things Take Forever

In order to market at camps, in lacrosse stores, etc, we needed a brochure made up. We had an idea of what we wanted to put in the brochure, but figured this would be something we could bang out in a day. We thought to ourselves "we see these tri fold brochures everywhere...this can not be too hard." We were wrong. We first wrote up what we wanted on each panel and headed over to FedEx Kinkos. After 3 days, I got a call saying our proof was ready and it looked "fabulous." What FedEx Kinkos produced for us looked like a 3rd grader put it together. I seriously wanted to ask the lady if she was joking with this proof she gave me. It was FedEx Kinko's job to put together documents like this. We then gave a shot and they produced a little better product, but it still was pretty bad. We ended up getting a template and doing it ourselves. This brochure was perhaps the most important document Chris and I would produce all year. All in, the whole process took us about a month, but we realized that little things like this will inevitably be the difference between making it and not making it.

2. Ask For Help

Pretty much everything Chris and I have done up to this point has been new to us. Writing a business plan, having financial documents for the company prepared, writing a press release, etc are all new experiences for us. We have been very fortunate to have friends and family out there that have experience in all these fields that are new to us. It can be overwhelming to think about how many things we have to get done on a daily basis, but it has been great to have friends willing to read over our press release or test our website for us. Thank you friends.

3. Marketing

For a company like ours, marketing will be 98% of whether we make a spash or not. Our product is great and everyone says our idea is wonderful, but a great product that nobody knows about does not make it. Everyday Chris, John and I come up with new ways to connect with high school lacrosse players and their parents. If that means we go to lacrosse games and put flyers on every car in the parking lot, then that's fine (and we have gone through about 5,000 postcards thus far). We may educate a high school coach about what is all about, but we cannot bank on that coach telling his kids about the tool. This summer we will be rolling out some cool marketing techniques (please see our facebook group for these techniques in action. Thank you Mark Zuckerburg for Facebook).

4. Websites

When you think your website is done, there is always something you see that you want to change. We quickly realized that we would need to settle on a product that we were happy with and had to stop making changes at some point. The way the testing worked was our developers would push a website to "staging", we would test it and send back a 5-15 page document with things we needed / wanted changed. Our developers would then spend 2 or 3 days making these changes, push that product to staging and then we would produce another 5-15 page document with more changes. We did this 5 times. The way I saw the site looking in my head is very close to how it ended up The final product and could not be happier with what we our developers (Luna Webs is the name of the company) put together. We of course have enhancements in mind already, but that is only natural. It was great to recently read a story that the founder of Amazon wrote about how when Amazon launched you were able to order negative copies of books. So if I ordered -2 copies of "Kite Runner", my credit card was actually credited for those two copies. And look at Amazon now! (We tried to order negative memberships to and it does not don't bother trying!!).

5. Be Patient

We have some great things happening in the next month to market our product. Although it would be nice to say a week after launch that we have been a smashing success, this company will develop over the course of a year. We will have girls lacrosse launching in the next month, which is very exciting. Lucky for us, altering the current site to accommodate girls lacrosse is a reasonable process and will not take too long!

We will continue to be at every lacrosse camp / tournament possible to spread the word.

The Team

Tuesday, June 10, 2008

On The Road


Chris, John and I set out on our first marketing trip for We had the car stocked with brochures, flyers, stickers, banners and the essentials to throw a successful tailgate. Thursday night we were in Hempstead, NY to support Glen Adams (Wesleyan 06) who now plays professional lacrosse for the Long Island Lizards.

We were able to score some VIP tickets to the game, so we were right on the field. In the picture on the left, you can see me in the pink LacrosseRecruits shirt, Chris in the white LacrosseRecruits shirt and John in the red sweatshirt. The Lizards won the game 19-10 with Glen Adams scoring 2 beautiful goals and dishing off 1 assist while running first line midfield. Very exciting to see Glen out there getting the job done. We of course had to have a photo op after the game.


When you are a Junior on Long Island, you hope to make a team called the Empire Team. Each county (Suffolk and Nassau) has a team with 24 roster spots. However, each county also has between 400 and 600 kids try out. If you make the Empire Team, you are in the top 1% in the country. These try outs are a perfect venue for us to spread the word.

Friday we attended the Nassau try outs and provided each car in the parking lot with a brochure and a post card telling them about We were also able to mingle with a few parents and tell them about the tool. The response was certainly warm from these parents.


On what was the hottest day of the summer thus far, we went out to Rutgers to attend the New Jersey Tournament of Champions. Mountain Lakes and Delbarton, two power house NJ teams were set to square off. We set up our car near the entrance, put the banner up, set up the grill, and wore our LacrosseRecruits gear. This game is a big event in NJ with over 3,000 people in attendance. Once Mountain Lakes put the game out of reach, we hit the parking lot and 250 lucky cars received a postcard compliments of


Similar to how Long Island has an Empire Team, NYC also has an Empire Team. There are a lot fewer kids playing in NYC, but there is always some good talent coming out of the 5 boroughs. Monday night there were tryouts on Randalls Island. Every car at this try out also got a brochure and post card.

For the rest of this week, we are working towards our launch on Thursday. The video editing capability has been integrated into the site and we are working to work a few kinks out here and there.

Off to the Long Island Championships tomorrow morning.

Thursday, June 5, 2008

First road trip

Chris, John, and I are off to long island right now. Our first official tailgate takes place at the Long Island Lizards game. We are excited to support Glen Adams and begin to spread the word.

Updates to follow.

The team

Sent from my Verizon Wireless BlackBerry

Tuesday, June 3, 2008

Our Trip To Costco

Since John Meade (Chris' brother) has moved into Lacrosse Recruits Headquarters and started working with us, we needed food. Costco was pretty much the only place that could feed 3 strapping young men like us. Below is an item by item list of what Chris and I bought tonight. Never thought it would be so easy to spend $229.68 in 35 minutes (note to our investors, this was on the personal credit card).

-2.5 lbs of Roasted Almonds
-48 granola bars
-Keg of Pretzels (about the size of a real keg).
-1 gallon of milk
-28 Babybell cheeses (so good)
-16 yogurts
-24 slices of cheese
-4 lbs of turkey
-28 Hebrew National hot dogs
-Honey Nut cheerios
-Kashi cereal (trying to stay healthy)
-Multigrain bread (healthy)
-36 rolls of toilet paper (should last till 2009)
-18 hamburger patties
-24 marinated chicken breasts
-20 vitamin waters
-24 gatorades
-20 hamburger buns
-16 hot dog buns
-2 big vats of peanut butter
-2 big vats of smuckers
-24 sausages (chris made a good find here)

Pretty much the essentials.

Other than the awesome amount of food the house now has, things are going pretty well. We have sent out over 50 T Shirts in the last two days to friends that are working lacrosse camps across the country to help spread the word. Brochures have also been sent to club teams and camp directors. I am on a first name basis with the three guys that work at the Darien Post Office, which is always a good thing we think.

More to come as we put the finishing touches on Also, some fresh T Shirt designs are in the works (look out for these as they look good).

Sunday, June 1, 2008

Glen Adams Scores 3 In Lizard's OT Win

Shout out to Glen Adams (Wesleyan 06'), who scored 3 goals on Saturday night, including a goal with 3 seconds left in the 4th quarter to send the game to overtime.

Well done, Glen.