Saturday, December 27, 2008

Lacrosse Recruiting Camp Guide

PLEASE VISIT OUR UPDATED CAMP GUIDE ON LACROSSERECRUITS.COM/RECRUITINGCAMPGUIDE.PHP


We field daily calls from parents and players asking about the following camps, so we thought it would be beneficial to provide write ups for the top summer recruiting camps. Each camp write up consists of a "summary" from the camp's website, an "overheard" section quoting players and coaches and an "our take" section which gives the LacrosseRecruits.com's perspective on what players should attend each camp.


Blue Chip 225
Bryant College, RI

Summary:

It is the premier recruiting camp for high school lacrosse players in the Northeast. You can expect to be coached during the week in both practice and game situations by college coaches, and to be observed by other college coaches who attend camp as observers and evaluators. You can expect to learn about the college recruiting process from the people who do it. What are the recruiting rules; who to talk to; what to expect on visits, how to communicate with coaches and a whole lot more.

Overheard:

"This camp is the best of its kind in the Northeast. If you aren't going to Jake Reed's Blue Chip and you want to play up North, you better be going to this Blue Chip."

Our Take:

It is on point to say that this is the best recruiting camp in the Northeast. Coach Spencer does a great job drawing top talent to the camp along with loads of D1, D2 and D3 coaches. This year, he joined forces with Coach Pressler to host the camp at Bryant. The new location secures its spot as a Northeast destination. Blue Chip 225 is one of the best options for players who do not attend Jake Reed's camps and want to attend college in the north.


Elite 180 Lacrosse Camp

Keene State, NH

Summary:

As the Head Coach of the Amherst College Lacrosse team, Coach Tom Carmean found it to be ineffective to travel to each and every recruiting venue looking for that small faction of student/athlete who could meet the academic and athletic demands of the Northeast's most prestigious colleges. In turn, Elite 180 seeks to bring together the nation's best student/athletes with the some of the nation's best colleges.

Overheard:

"We found that your camp allowed our players to get that early look from these highly competitive schools that they might not gotten elsewhere. This exposure no doubt, allowed our players to get a better handle on the recruiting process as it relates to these schools." Ken Miller, Owner Long Island Sting

Our Take:

Elite 180 focuses on exactly what Coach Carmean set out in his camp's mission statement. Giving players the opportunity to be seen by coaches from high level academic schools (Ivy, NESCAC, Patriot) in a competitive atmosphere. Unlike some of the larger camps, like 205 or Peak 200, Elite 180 keeps their limit of campers low. If you visit their website, they provide a unique list of camp alumni, schools where players move on include, Kenyon, Dartmouth, Haverford, Bucknell, Providence, etc.

Jake Reed's Blue Chip
UMBC, MD

Summary:

It is the premier recruiting camp for high school lacrosse players. 2009 will be the first year of Jake Reed's Nike Blue Chip camp for rising Sophomores. Just like the Junior and Senior camps, the rising Sophomore camp will be held at UMBC. Invites are sent by the camp in the fall to players that pass a strict referral process. Acceptances are due by November 22nd, 2008. There is a 120-player limit for each session of the camp. If the invites are not accepted, additional invitations will be sent to alternates. All current invitees accept by November 22nd.

Overheard:

"If you think your son or player is good enough to play at the highest level, do everything you can to get them at this camp. Be proactive, try to get as many respected coaches as possible to lobby for your son's spot at this camp."

Our Take:

If you get an invitation to this camp… go. It is that simple, if you want to play at the highest level of college lacrosse, this camp is your best opportunity to impress top tier coaches by showcasing your skills against the highest level of competition. The number of total players is kept to a manageable level, so coaches are able to get a good look at each player.

New England Top 150 Lacrosse
Portsmouth Abbey, NH

Summary:

The New England Lacrosse Camp Top 150 provides the experienced high school player with excellent competition and advanced coaching techniques. Each player will have the opportunity to improve their individual techniques and tactical knowledge and to compete against strong competition. Over 50 Colleges are in attendance providing student/athletes an opportunity to meet college coaches.

Overheard:

"The camp has the best corral of Ivy and NESCAC coaches out there. They aren't just scouting, they are getting players better. And you will see lots of high level, intelligent lacrosse players."

Our Take:

Coach Brown puts together one of the best camps in the country for players who want to improve their game and compete at a high level. This is one of the rare recruiting camps that teach players how to become better. It also boasts a full roster of coaches from the top programs in the Northeast. Every level, D1 to D3. From UMASS, Yale, Tufts, Providence, Bryant, Vermont, Middlebury, Bates, to name a few. The coaching staff is excellent, and they care about the players and helping their game. The experience is more personal than most camps out there.

Peak 200

Springfield, MA

Summary:

The Peak 200 Lacrosse Camp is a focused, competitive program designed to provide the best possible advanced coaching and playing experience for the nation's most exceptional secondary school players. Each player will be on a team with its own complete coaching staff and will be exposed to individual, position and team training. Emphasis will be placed on advanced techniques, tactics and strategies from some of the top coaches in the country.

Overheard:

"It is a fun camp that has good competition, good numbers and a number of scouts."

Our Take:

Having a college coach as the coach of your team at Peak 200 gives you an opportunity to be exposed to great coaching for the entire week. Not only are you getting better, but as you play all the other teams at the camp, it also gives you the opportunity to play in front of a lot of coaches. Peak 200 also has a great “College Fair” night where each school in attendance sets up a booth and you are given time to speak with all the coaches.

Showtime Recruiting: National Recruiting Showcase

WCSU, CT

Summary:

160 of the top rising sophomores (Class 2012) and juniors (Class of 2011) with college lacrosse aspirations will compete from July 13th - July 16th, 2009 at Western Connecticut State University, in Danbury (Fairfield County), CT. Participants will have the opportunity to showcase their skills while being individually assessed during position specific instruction and game sessions. CT. Many top DI, DII, and DIII coaching staffs will be in attendance. In 2008, some of the nation's top coaching staffs were in attendance, headlined by Johns Hopkins and Syracuse.

Overheard:

"The camp is still in its second year, so if you can go to Blue Chip, Top 205 or Blue Chip 225, you may be better off there. But Paul, Joe and Mike have lots of coaching connections and will be able to build their camp into a first choice camp for upcoming players."

Our Take:

This camp is run by former Syracuse standouts, Paul Carcaterra, Joe Ceglia and Mike Springer. They offer invite only spots to rising Sophomores and Juniors. The camp is in its 2nd year at Western Connecticut State University. Last year's camp drew a wide range of top-notch players from throughout the country. The lowdown on this camp is that it is a great place to be seen by some big time programs. Word is that Syracuse found 4 or 5 players who are high on their recruiting lists for the upcoming season. As mentioned above, Hopkins was also patrolling the sidelines. The camp also drew a number of D1 and top D3 programs in the tri-state area. Since the camp is only open to rising sophomores and juniors, this camp is for top players that want to play at the highest level.

Texas 99

Summary:

The camp covers the Top 99 players in the state selected by the HS coaches. Over 50 colleges were represented. Top 20 D1 schools like Harvard, Notre Dame, Yale, Towson, Ohio State, Navy, Army, Air Force, Maryland, Dartmouth and Penn State as well as developing programs like Hartford, Bellarmine and Manhattan College. Additionally, top D2 and D3 programs like Washington and Lee, Salisbury State, Merrimack College, Bates College, Bowdoin, Limestone, etc attended.

Our Take:

Coach Byrne from ND runs a very well attended camp. You can see by the schools that they list above on their website. The camp is a lifeline for strong high school players from Texas who might not have the opportunity to attend camps on the East Coast.

Top 205

College Park, MD/Towson, MD

Summary:

The original recruiting camp. It is still regarded as one of the best opportunities to be seen by the top-level coaches. They offer three sessions for players, rising juniors and two open Top 205 camp sessions. The 4 days provide players with the opportunity to go from unknown to on the tip of the coaching communities tongues with an impressive couple of days of play.

Overheard:

"Do not expect to get much individual instruction, this camp is almost all playing, but coaches are camped out on the sidelines."

Our Take:

The camp is known as a stronghold for colleges from the South. The opportunities are there to be seen. It is the best alternative to Jake Reed's Blue Chip camp. If you make the All Star team you are guaranteed looks from top 10 Division 1 programs.


If you have any suggestions for additions, please feel free to email me directly at chris@lacrosserecruits.com.

Sunday, December 21, 2008

LacrosseRecruits.com hires Fruition.net for SEO Marketing Project


This week, LacrosseRecruits.com hired fruition.net , a full service internet marketing firm based out of Denver, to work on LacrosseRecruits.com's SEO Marketing project. Matt and I heeded the advice of numerous advisers to get our website in the top results for a variety of lacrosse recruiting key words. As we all know, it is increasingly important to create a search engine presence. Especially as we move closer to the upcoming lacrosse season. On average, lacrosse related key word searches increase between 250% and 325% during the spring months. Below, you will find Fruition's mission statement from their website.

Fruition’s Mission Statement

Fruition’s mission is to help companies get online, stay online, and use the Internet as a competitive advantage.

Fruition is a Denver web development and Internet marketing company that will help your company increase its online revenue in a cost effective manner. Fruition delivers the highest level of expertise in all aspects of online and off line marketing including Search Engine Optimization (SEO), Pay Per Click (PPC) ad management for Google, Yahoo, and others, as well as addition forms of online marketing. Fruition is also highly experienced in off-line marketing matters including print advertising campaigns, creatives, public relations (PR), radio, direct mail, and various other marketing arenas. This gives Fruition the ability to integrate your marketing initiatives to maximize your ROI.


We asked the Fruition team to tackle a number of key words, ranging from "lacrosse recruiting" to "lacrosse recruiting website" to "lacrosse recruiting tournaments." Currently, we are most concerned with "lacrosse recruiting." The first result that includes our site falls at #38 on the list. We feel that it is crucial to be improve our ranking as we try to draw more web traffic.

I love the idea of how important google searches are for the success of a web application like ours. If you think about the person who is searching a key word like "lacrosse recruiting," they are probably a person who would be interested in LacrosseRecruits.com. If our website is one of the top results for their search, they are being pushed towards our site by a trusted source. (the google rainmakers) Matt and I are excited to work with the Fruition team and develop our search engine presence.

Thursday, December 11, 2008

Highlights From Darien HS/UNC Coaching Clinic


This past weekend, I attended the Darien High School/UNC Coaching Clinic in Darien. It was great to see the large amount of youth and high school coaches that attended the event. It goes to show how influential and respected Darien Youth Lax and Darien HS’s coaching staff are in the CT lacrosse community. There was lots of lacrosse philosophy focusing on everything from team drills to promote transition & unsettled situations to UNC’s offensive and defensive goals for the upcoming season.

We were fortunate enough to have Darien’s Head Coach Jeff Brameier say some very nice things about LacrosseRecruits.com. He explained to the audience that there isn’t a better tool out there to help a player through the recruiting process. Also, Coach Breschi from UNC commented on the changing recruiting environment.

“The recruiting process is so important to a program. Especially a program with a new coaching staff. We have players as early as 8th and 9th grade on our radar screen. You need to get your games taped, get yourself out there. Work hard to have your transcript in order, study for the PSAT, SAT and ACT. “

With ten Class of 2010 verbal commitments to UNC (including the #1 rated recruit), you have to listen to the man...



Outside of Lacrosse: From Tom Peters, the author of Thriving on Chaos


"Instant, mindless cutting of R&D or training or salesforce travel in the face of a downturn is often counterproductive-or, rather, downright stupid. Tough times are in fact golden opportunities to get the drop, and the longterm drop at that, on those who respond to bad news by panicky across-the-board slash and burn tactics and moves that de-motivate and alienate the workforce at exactly the wrong moment."

Sunday, December 7, 2008

LacrosseRecruits.com Featured In Lacrosse Magazine

November was a very exciting month for LacrosseRecruits.com. We finished and tested the girls side of LacrosseRecruits.com (to be released to the public very soon), we finished guided flash tours of LacrosseRecruits.com (which will be live this week!), and we continued to grow our membership base. An added bonus was a phone call out of the blue from a reporter at Lacrosse Magazine asking for a few quotes from us for their "Recruiting U" series. They had heard about LacrosseRecruits.com through the lacrosse community and were very impressed with our website and the tools we offer our members.

If you are not familiar with the series, "Recruiting U" is a series in each month's issue of Lacrosse Magazine that tackles a different aspect of recruiting. For the month of December, Lacrosse Magazine was taking a look at the myth regarding athletic scholarships. It seems like everyday you hear about somebody going somewhere on a "full ride." The fact is, however, the NCAA allows only 12.6 scholarships for every DI men's lacrosse program and 12 scholarships for every DI woman's program. That being said, not every DI lacrosse team is fully funded and receives all of the scholarship money allowed per NCAA guidelines. We had heard from numerous sources that the number of lacrosse players to EVER receive a full athletic scholarship could be counted on one hand. In the article (which can be viewed here), Coach Dom Starsia of UVA had this to say, "In my 17 years at Virginia, I think we've done it three times, where we've given somebody a full scholarship."

I had a great talk with the reporter and this is what was printed regarding LacrosseRecruits.com:

"If you just look at the scholarship offerings, you're probably talking about the top 150 guys in the country, and there's probably 4,000 kids going in to play college lacrosse at all the levels every year," said Matt Wheeler, a four-year letterwinner at Wesleyan University who, along with former teammate Chris Meade, co-founded lacrosserecruits.com -- a Facebook-style Web site designed to market high school lacrosse players to college coaches.

We suggest you read the whole article as Lacrosse Magazine is absolutely right in everything they touch on in this article.

Also featured in the December issue of Lacrosse Magazine was A High School Athlete's Recruiting Guide To College Lacrosse, which is the recruiting guide we wrote and currently sell on LacrosseRecruits.com. This guide was included in "The Scoop" section as a great holiday gift.

The guide helps high school players plan for the recruiting process and helps them avoid the mistakes many high school lacrosse players make. Using this guide along with a LacrosseRecruits.com profile puts any player at a distinct advantage over his or her peers.

Stay tuned for more from LacrosseRecruits.com as we launch the girls side of LacrosseRecruits.com and push the guided flash tours live!

Saturday, December 6, 2008

Women's Photographs for LacrosseRecruits.com


Over the past month, Matt and I have searched through thousands of photographs of women lacrosse players to select our images for the launch of LacrosseRecruits.com for Girls. The process was not as simple as the boys selection, which entailed finding a picture, contacting the photographer, purchasing the photograph, and loading it to the homepage. We completed that process in a total of 6 days.

On the women's side, the process was a bit different. Matt and I wanted to include photographs of the William & Mary's team that we found on InsideLacrosse. Everything seemed to be moving smoothly until we found out that the two photographs that we chose, had current W&M players, therefore risking the players NCAA eligibility for the upcoming season. Instead of ruining their careers, we turned to our friend, Larry French, to send us a number of other options that he thought would be great replacements.


Both photographs in this post will rotate on our homepage with the Jump & Bump photograph. We are excited to have these up and running on Monday afternoon. The total time to finalize our photographs, about 23 days.

Along with having the women's photographs on the homepage, we are very close to opening up the women's side of LacrosseRecruits.com for registration. As we find out time and time again, launch dates are not always the easiest to predict. Please look out for our launch email this week.

Monday, November 24, 2008

Lacrosse Recruiting Timeline

Below are a few pointers we at LacrosseRecruits.com put together. Having a LacrosseRecruits.com profile helps a high school lacrosse player stay organized throughout the recruiting process. A LacrosseRecruits.com profile makes it easy for a college coach to view your profile and game video, increasing your odds of being recruited.

The four most important points we want every high school lacrosse player to understand are:

1. Work hard in the classroom and study hard for the SATs / ACTs. The better your grades and the higher your board scores, the more schools that can recruit you. The more schools that can recruit you, the more options you have. The more options you have, the less stressful the recruiting process will be.
2. Be realistic about your ability. The number of players that play at the top Division 1 schools is a very small percentage of the number of college lacrosse players across Division I, Division II, Division III and MCLA (club). Being realistic about your ability from the beginning will make the recruiting process a lot less stressful and ultimately more rewarding.
3. Do not pick a college just because you can play lacrosse there. Choose a college or university that is a good fit for you academically. Use lacrosse as a vehicle to get you into the best college possible.
4. BE PROACTIVE IN THE RECRUITING PROCESS. Just like anything else, the harder you work, the better your results will be. Create a profile on LacrosseRecruits.com and send your profile to every school you are interested in. Call the schools you are interested in. Introduce yourself to the coaches you are interested in when you see them at camps / tournaments. The more you put into the recruiting process, the more you will get out of it.

Rising Freshmen-

* Focus on academics!! Start your high school career off right by doing well in school. When the time comes and you are recruited, grades are VERY important. You can be the best player in the country but with poor grades, top tier academic institutions will not be able to recruit you. By working hard in school, the number of schools able to recruit you increases exponentially, giving you more options.
* Improve your lacrosse game. Keep a stick in your hand in the off-season and try to play a lot of lacrosse in the summer. Be sure to stay in shape if lacrosse is your only sport. If you are a multi sport athlete, that is terrific. College coaches like well-rounded athletes, but if lacrosse is your main sport, try to hit the wall during the off-season to stay sharp.

Rising Sophomores-

* Continue to work hard in school. Mistakes made sophomore year academically can really hurt your chances of being recruited by top academic institutions. The harder you work in the classroom, the more options you will have when being recruited. You do not want a coach that is interested in your athletic ability to not be able to recruit you because you did not take pride in your academics.
* Begin thinking about college and what kind of college you are looking for. Do you want a big school? Small school? Northern? Southern? Speak to your teachers about schools you are interested in and do research online.
* Create a LacrosseRecruits.com profile. You can choose schools you are interested in and each coach is alerted immediately of your interest. One click and any coach in the country can view your complete profile and video. This is the best way to get on the coach’s radar because a profile on LacrosseRecruits.com makes it convenient for the coach to view your profile and video. Instead of being another letter or e mail, you have a personal webpage that can be viewed by any college coach. For an example, view www.LacrosseRecruits.com/Chris_Hines

Rising Juniors-

* Again, keep working hard in school! This year is critical when you are applying to college. Take challenging classes. If you can take Advanced Placement classes, take full advantage.
* Make a list of 15-20 schools you are interested in. Be realistic about your lacrosse ability. Talk to your high school coach about what level you should be focusing on. Having a realistic list of target schools will make your life a lot easier when the recruiting season starts. Lacrosse should be used as a vehicle to get you into a better academic institution. Get the best education possible!
* By now, you should have a profile on LacrosseRecruits.com. Your profile has all academic and athletic information a college coach needs to evaluate your talent. The coach can also watch your high definition video with the click of a button.
* Having a profile on LacrosseRecruits.com allows coaches from every DI, DII and DIII school to search for athletes that fit their recruiting profile. Coaches run searches for athletes that fit their recruiting profile and are able to watch their video and connect with recruits they are interested in.
* College coaches are under a lot of pressure and giving them a convenient way to evaluate your talent increases your odds of being recruited. Instead of just sending a letter / DVD and crossing your fingers, your LacrosseRecruits.com profile makes it easy for the coach to see you play and see your grades. Including your custom web address in every e-mail and letter to coaches lets coaches quickly and easily evaluate your talent.
* Log into your LacrosseRecruits.com account to see where the coaches from the schools you are interested will be during the summer recruiting season. Every lacrosse program has a profile on LacrosseRecruits.com with a list of the Camps and Tournaments they plan to attend.
* In all correspondence with college coaches, include a link to your LacrosseRecruits.com profile. If your name is Chris Hines, your profile would be www.LacrosseRecruits.com/Chris_Hines. This allows a coach to quickly and easily see your profile and game video. When the coach logs into his account, he is able to see contact information and academic information.

Rising Seniors-

* Create a list of your top 15 choices. Connect with the coaches at each of these schools and include a link to your LacrosseRecruits.com profile. These coaches can view your profile / video and make a note to see you during the summer on the recruiting trail.
* If a coach contacts you and you are not interested, tell the coach. Coaches respect honesty.
* Again, be realistic about your ability. If you are not receiving letters from the top DI schools, do not take it personally. Play hard during the summer and focus on the schools that have shown interest in you. By the end of the summer, you will know where you stand recruiting wise.
* Upload game film to your LacrosseRecruts.com profile so a coach can see how you play in the flow of a game. Consider cutting down the game to only the plays you are involved in. Highlight tapes are important to show the coach your most athletic plays, but every coach is interested in seeing how you play over the course of a game. Everyone looks like a star in their highlight tape!
* Study hard for the SAT / ACT. Just like poor grades can keep you from being recruited, poor SAT / ACT scores can close doors from a recruiting standpoint. Do the best you can on these tests!
* BE PROACTIVE IN THIS PROCESS. Create your LacrosseRecruits.com profile to make it easy for a college coach to see you play, but do not be afraid to call a coach and introduce yourself. If you see a coach at a camp / tournament and you are interested in that school, introduce yourself. There are too many great lacrosse players out there to sit back and hope you are recruited. Take pride in your ability and reach out to schools you are interested in. Always follow up with coaches who have expressed interest in your ability.

Tuesday, November 18, 2008

A Coach’s Perspective: Fall Tournaments & Initiating Contact


This Sunday, I headed up to Lehigh's King of the Mountain tournament. On top of $1.95/gallon gas prices that I took advantage of in New Jersey, the Fall Ball jamboree was very worthwhile. There were forty teams there from all over the northeast, including one team from Canada. The weather was cold and windy, forcing most of the players to wear sweatpants/leggings throughout the day, except for the Canadians of course.

This was my third tournament I have attended this fall, and the old adage held true that the third camp was the charm. I arrived at King of the Mountain looking for two types of players. One, I was looking for a couple of athletic poles to add to an already talented list of defensive recruits. And two, I looked for an offensive player who had the potential to quarterback an offense. In general, however, I was looking for seniors with potential who have slipped through the cracks and remained under the radar for one reason or another.

My criteria for evaluating defensemen consisted of the following: Most importantly, does he have the speed to keep up with his attackman/middie? Not looking for take away artists, does he play solid angles and stay on his attackman/middie's hands, making him as uncomfortable as possible without getting out of position? Looking to play an upbeat style of play, a defenseman with the ability to get the ball up off the ground and have composure with the ball in his stick is key. He must be able to move it upfield by either passing it to a teammate ahead of the play or legging it himself. I found a couple defenseman who fit this mold and contacted them first thing Monday morning.

On the offensive end, I was looking for someone to come in and be a quarterback of an offense. Currently, our list of recruits is loaded with athletes on the offensive end. I was looking for an attackman or middie who understood how to play within the offense of their respective club team, communicated non stop, and possessed the intangibles. Players who can dodge through six guys and score at the high school level are most likely not going to be as successfull at the college level. All the pressure for kids to stand out at these Jamborees often forces them to play out of their comfort zone. I was looking for a player that saw the field well and communicated what he saw to his teammates.

In the end, every coach at every level is looking for hustle. After a mistake, will the player compound the mistake by either getting a penalty or not hustling back on defense or off the field? Coaches keep track of every positive thing they see on the field. They also keep track of every negative thing they see on the field. For instance, I received a highlight tape from a high school player in the mail. I watched it, and the kid looked talented. I showed the tape to the head coach. He referenced his notes from the summer to see if he missed this kid. Next to the kids name was written "absolutely not-no hustle!" That closed the book on our relationship with this kid. So, when in doubt, hustle.

Initiating Contact

I received e-mails from a bunch of players notifying me that they will be attending the tournament. I appreciate the effort, therefore, the first teams I watch play are those who have contacted me ahead of time. If other coaches are like me, I advise high school players to contact the head and assistant coaches of their schools of interest. It is like dealing with a warm lead if you were a salesman, which many college coaches are.

A few tips on what to include in your initial e-mail.

1) Your name.
2) The club team you are playing for.
3) The jersey number you are wearing. If you are not wearing the number listed on your teams roster you might as well not show up.
4) Your position.
5) Keep it brief and spell check. Do not e-mail coaches as if it were a text message.

Do not write "im gonna be at lehigh this sunday and was hopin that you could watch me play. i really wanna play college lacrosse." We, of course, appreciate the interest. But, let the coach decide how casual the e-mails will be. It does not matter how talented a recruiting class is if they cannot stay academically eligible for the spring. An e-mail with poor grammar will do more harm that good, it will either indicate lack of effort, lack of attention to detail, lack of interest, or lack of intelligence. So, have your mom, dad, brother, sister, or college advisor proofread all e-mails if you do not trust your own writing.

~Anonymous Coach

Sunday, November 16, 2008

Straight Shooters & Jason Fried

We are leaving the rain behind in CT and hitting the road for Philadelphia. In standard LacrosseRecruits fashion, we are trying to cram in as much as possible into the weekend. A few meetings with lacrosse friends in Philadelphia (Ricky Choi of Lacrosse & Co., Mike Winkoff of LI Select), a Kings of Leon concert, then hitting the road early in the morning to make it to the MVP tournament at Rutgers.

Straight Shooters

On Thursday, I ended my day by checking Google Analytics to monitor traffic on our pages. I was excited to see a large number of visitors referred from laxmagazine.cstv.com. I clicked the referral link and was guided to Lacrosse Magazine Online’s Straight Shooters article, “Should We Be Clubbin?” by Matt Zash. The article covers the growing importance of the club lacrosse scene in lacrosse and highlights LacrosseRecruits as a means to gain recruiting exposure.

We were excited to see LacrosseRecruits mentioned in the article. Discussing LacrosseRecruits.com, Matt wrote, “For a look to the future, last year lacrosserecruits.com launched a Facebook-like interactive Web site which is especially helpful to those who play in new and emerging lacrosse markets. Players can fill in academic grades, position, honors, etc., in information fields, upload game tape, and select colleges they might be interested in. Coaches can then use this information to search for players based on a number of fields entered. It's a win/win.”

Keynote with Jason Fried of 37Signals

I always check TheBrilliance.com for fresh perspectives on everyday happenings, from a review of the new MacBook to Hyundai going luxury with its new Genesis to innovation in the business world. This past week, Benjamin featured a 15-minute keynote by Jason Fried at the Business Innovation Summit. Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.

Fried’s keynote made me think of a few common sense points that we can focus on to improve our marketing efforts…

1) Educating your target audience - We are going to share more about our everyday experiences - From helping players navigate the recruiting process, to camp previews, to new features

2) Why we buy certain products – Focusing on the process that a player or parent follows to create a profile

3) Building a LacrosseRecruits community – instead always trying to “reach” people, building our audience through our blog, facebook and video features

Wednesday, November 12, 2008

LacrosseRecruits' Midweek Breakdown

It has been a hectic week at LacrosseRecruits.com. We are rolling with new memberships from players throughout the country, securing sponsorship from Reebok Lacrosse & Maverik Lacrosse and fielding lots of emails about the girl’s launch. (We are launching in the next 10 days. Our head programmer is the proud father of his first child, we are going to wait until he is back in the office to oversee a smooth launch)

Lacrosse: Growth Is Good


When we launched LacrosseRecruits.com, we preloaded every NCAA team that competed during the 2008 season. In the past week, we have had a number of new colleges register to use our tool; Husson University, Mercy College, Calvin College, Missouri Baptist University and Willamette College. The addition of these schools is a great example of the growth of the sport at the college level. We are excited that schools feel that LacrosseRecruits gives them a leg up in the recruiting process and helps them market their new program. Please visit our Participating Schools page on LacrosseRecruits.com.

Tech News: Why Google Will Rule the World

Yesterday, Google rolled out voice and video chat to GChat. It pretty much makes the need for IChat nonexistent on my MacBook. Instead of opening another program to video chat with my brother or other “employees,” I can do it through my GMail, which is always open on my desktop anyway. Both TechCrunch and VentureBeat covered this on their blogs, but I appreciated VentureBeat’s blog title more, “Gmail’s awesomeness increases with video chat.” Click the link to read more.

Note to Google: If you can incorporate free (or very cheap) internet and telephone calling, I fully support taking down Skype…

Inspiration: Why AVC.com draws as many visitors as it does


Fred Wilson had a chance to take an early look at Seven Lessons For Radical Innovators by Umair Haque. Fred posted this quote from Haque’s book on his blog, “Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things - tomorrow, we must build small organizations that can do tremendously massive things.” This idea made me rethink the importance of the tools that we use to communicate and interact with each other on the web. I am excited to see the enormous scalability of these tools and how they will connect people and commerce in our lifetime. As always, cheers to Fred Wilson, not Fred Smith.

Personal: Why Ambien is an option : )


This morning, I forced myself out of bed at 7:30AM to break my current sleep cycle of going to bed sometime between 2AM and 3AM and waking up at 9:45AM. If you do the quick math, going to bed at 2AM and waking up at 9:45 almost gets me a healthy 8 hours of sleep. For some reason, everyday I wake up and look at my alarm and see 9:45, I feel like a complete slacker. I completely blame this on Jon Serko and Mitch Barnett at Cushman & Wakefield for making me get to the office everyday for two years by 7:30AM. Just joking, kind of…

Lets go through the things that keep me up at night…

1) I run a start up (yes, it is that simple)

Monday, November 10, 2008

Digital Next


LacrosseRecruits Learns on the Web

Earlier in the week I posted a link to a blog post, "How to Target a Facebook Ad to a Specific Individual" by Sam Lessin from adage.com. It is a welcome to the world of nano-targeting using our favorite social networking site, Facebook. Lessin wrote, "I created a series of nano-targeted advertisements targeted at specific individuals. For example, I set one up for my girlfriend, "Sending my love ..." All I needed to do was target an ad to: "Wall Street Journal reporters who are 25, graduated from Harvard with a history degree and live in San Francisco."

After reading this post, it made sense that we could run targeted LacrosseRecruits ads to males and females, 14-17 years old, in high school that have an interest in lacrosse. We finished our one day trial yesterday and were very happy with the results. The ads drove visitors to our website from all over the country. We are excited to continue the ads as soon as we roll out our next round of updates.

LacrosseRecruits Reads Lacrosse Magazine

I just want to say how impressed I am with Lacrosse Magazine's November Issue. It is not as flashy as InsideLacrosse but the editorials throughout the magazine are dead on with current trends in recruiting and the growth of the game. If you have a chance, please read "Educated Consumers Make the Best Parents" by Steve Stenersen and "Recruiting U: Too Vested in Verbals?" by Brian Delaney. Both articles are necessary reads for parents who have children that plan on playing travel lacrosse on a "select" team and playing lacrosse in college.

Wednesday, November 5, 2008

Colorado Trip


I am flying back to New York after spending the past six days in Denver. Each time I travel to western cities, I understand more and more why Easterners visit and end up spending the rest of their lives there. I had six days of 70 + degree weather, blue skies, and clear views of the snow capped Rockies.

The trip was a great opportunity to visit with friends and meet with members of the Colorado lacrosse community. I sat down with Jamie Munro, DU’s Head Coach & Director of Mile High All-Stars, Trevor Tierney, the Director of Icon Lacrosse, and Greg Bastis, current Icon coach, MLL player and Middlebury Alum. I was excited to show off LacrosseRecruits.com and explain how our profiles can help their players gain recruiting exposure. Our tool was well received and I look forward to getting players from both programs on board.

At times, it seems like all I can think and talk about is lacrosse. As everyone knows, I love lacrosse. But spending a few days outside of the office, daily trips to get bagels or pancakes, only one cup of coffee a day, enjoying Fat Tires on the stoop and spending time up in Frisco & Breckenridge helped me regroup/prep as LacrosseRecruits ramps up for a busy holiday season.

Blog of the Week:

www.avc.com - Fred Wilson's (Union Square Ventures) blog is a great resource to understand how a VC Rockstar views the current VC/Technology markets.

Moment of Zen:

Response on InsideLacrosse to Quint Kessenich's Take on the MLL's 4th Pole

By patlax on Nov 4, 2008 | Reply

"Quint, I can’t wait for lax season to start, so I can turn the sound down when you give us your insight... "

Tuesday, October 21, 2008

Homecoming Weekend Recap & New LacrosseRecruits.com Developments


Last weekend, Matt and I headed to Wesleyan for Homecoming Weekend. The weekend was full of good times and opportunities to connect with friends and fellow alumnus. We even threw on our pads and got back on the field to take some runs against current Wesleyan lacrosse players.

Matt and I have been extremely busy as we approach 4 months of operation. We have broken the 200-member mark, and are almost ready to roll out travel team pages, launch the girl’s side of LacrosseRecruits.com and incorporate interactive java tours. There has been so much great feedback from the lacrosse community about these features that we are very anxious to get everything up and going.

Also, we launch our new ad management system in the upcoming weeks. We recently negotiated advertising arrangements with Under Armour and Vineyard Vines. Both of these companies are increasingly active in the lacrosse community and we are thrilled to work with them as we grow our business.

Belated Thank You: We want to thank Dan Latzman, the sports editor of Wesleyan’s school newspaper, for running a story on LacrosseRecruits.com and our recent success. You can click here to read the article.

Thursday, October 9, 2008

A High School Athlete's Recruiting Guide To College Lacrosse


In the last year, the LacrosseRecruits team worked to put together a recruiting guide that would make high school lacrosse players and their parent's lives easier. We have answered hundreds of emails and have spent countless hours helping players and parents navigate the recruiting process. We are happy to offer A High School Athlete's Recruiting Guide To College Lacrosse to the lacrosse community. We set out to provide a resource that answers difficult questions and sets players on their path to success, and I know our guide accomplishes that task.

A High School Athlete's Recruiting Guide To College Lacrosse is your road map to achieving results, tracking progress and evaluating college programs. The guide addresses many issues including:
1. Admissions
2. Financial Aid
3. NCAA & MCLA Eligibility
4. What Coaches look for in a player
5. How to get noticed by college coaches
6. The parents role and responsibility
7. The recruiting timeline
8. How to be proactive, a personal "action plan" and more.

As always, if you have any questions, please feel free to contact me directly.

Thank you, Chris Meade
chris@lacrosserecruits.com

Monday, September 29, 2008

The Acceleration of the Recruiting Process


As the game of lacrosse continues to grow, we are seeing the recruiting process commence earlier than ever. Matt and I have experienced the momentous changes as we help the members of LacrosseRecruits.com, their parents and the coaches who have used our tool to identify and communicate with players. The pressure to compete in fall recruiting tournaments is forcing high school athletes to make decisions that prior players never faced.

Please take a moment to read Free Fall, the featured recruiting article in Lacrosse Magazine, that discusses the new pressures placed on high school athletes.

I say, “play other sports, and create a LacrosseRecruits.com profile.” A membership allows a player to have a portfolio of his/her academic and athletic achievements in one online location, automatically notify coaches of their interest with a click of a button and still play football or soccer.

Thursday, July 17, 2008

LacrosseRecruits.com/LoLax Custom Dyed Head Winner Announced!


We would like to thank everyone who participated in this giveaway. We had another great response with over 30 members send us lists of invitees.

We put everyone's name on pieces of paper and threw them into a hat... The winner of the custom dyed head is Skyler Berkman from Fishers High School in Indianapolis, IN.

Special thanks to LoLaxLacrosse.com for doing a great job on the head.

Thursday, July 10, 2008

We teamed up with LoLaxLacrosse.com for another giveaway...


LacrosseRecruits.com/LoLaxLacrosse.com present our second giveaway. This is another invite challenge with a twist. Instead of just asking you guys to invite as many friends as possible, we are going to ask you to invite 20 players from your high school lacrosse team or travel lacrosse team. Invite them, copy the list, send it over to chris@lacrosserecruits.com - and everyone who does this will be entered into a drawing for a custom dyed LacrosseRecruits head created my our good friends at LoLaxLacrosse.com.

From YumYumLax, NYC, "LacrosseRecruits.com is a new way to bridge the gap between players and coaches. Two former Wesleyan Lacrosse standouts created this nifty online tool that allows players from across the country get the exposure they need in order to be recruited."

Lolax Lacrosse Inc. is dedicated to bringing you the best deals on all your stringing supply needs. We offer professional stringers and dyers to design you your dream stick.

The contest ends next Wednesday, July 16th.

Thank you, Chris, Matt, John, Sean and Peter

Tuesday, July 8, 2008

Wheniwasakid... interviews our new intern!


We are pleased to announce the addition of our first intern,
Peter Johnson, to the LacrosseRecruits family. Peter recently graduated from Taft where he was an All-American goalie. Next year, he heads to Trinity College with an impressive class of incoming freshman lacrosse players. To celebrate this occasion, our good friend and LaxPower contributor, Wheniwasakid…, put together 15 questions to find out a bit more about our newest team member.

1) We'll start off easy: What got you interested in lacrosse? This is an in-depth question and we all expect to hear about: where you grew up, who influenced you, who really got you into the game, etc.

PJ- Lacrosse comes naturally in Greenwich with GYL- Greenwich Youth Lacrosse. As a first grader I was first a baseball player and secondly a lacrosse player. I took baseball seriously until the third grade until I tore a ligament in my arm. This is when lacrosse became my life. I played every chance I got (at this time I played attack) and as a fifth grader, you are expected to win the state championship. Through middle school we had two state championship victories and the other two times we lost in the finals to our dreaded rivals- the Fairfield Wakemen. The switch to goalie in the fifth grade was my best decision I could have ever made. I believe it kept me in the game, and raised my interest to a new level. In no other sport could I feel so depended on, and as a single player I always know I can single handedly help my team to victory. From fifth grade on it was all lacrosse, dreaming of the lacrosse field during class, losing sleep over a missed save, or thinking about a missed outlet while talking to my girlfriend.


2) Another meatball: Everyone's got a style of play and most people aren't the first to utilize it, so whose game does your style of play resemble?

PJ- My style of play in the cages represents a mix between Brian Dougherty and Bret Queener. Bret is a player that is always trying to turn a save into an easy fast break and help his offense quickly. I try to do the same, I tell my middies to break up field as the person they’re guarding is shooting so I can create a quick transition and turn a save into a goal. I also try to take things into my own hands while running down the field, not afraid to take it over midfield and force my own transition. Brian, however, is more stay at home and plays with the shooters. He loves to bait and get into mental battles with the shooters. I feel like I also easily match his style, trying to confuse the shooters and get them out of their comfort zone.

3) Last really easy question: What kind of stick are you currently using? What type of pocket? And, what do you like about it?

PJ- I am using an Eclipse head with 2 shooting strings and a V with dura mesh, and I play with an attack Kryptolyte Warrior shaft. You cannot go wrong with any of that, I feel as though it is standard for what a goalie wants. However, the one thing different is the attack shaft which I will never switch back from. I feel like I am so much quicker and versatile with it opposed to the goalie shafts.


4) We hear you're something of an academic. How did you balance school and extracurricular activities in High School?

PJ- At Taft they did a great job preparing us for college and making sure there is plenty of time to play and even more time to work. Every night from 8 till 10 I would head over to the library after a 2 hour practice, usually ending at 530, and hit the books. It was a good regiment that I got into and rarely had work looming over my head. Senior year was a little hectic at times due to other extracurricular activities on top of lax, like the all male acapella group. We met often and practiced hard and always figured out a way to fit it into the daunting Taft schedule.


5) And a follow-up: How do you think things will be different next year at Trinity? NESCAC schools don't allow spring sports to practice before February 15th. Do you think this will help you get your college academics off to a good start?

PJ- I think that if I am able to continue the regiment I followed at Taft then I will be set. They prepared me very well and I am excited to prove that I can not only fulfill my standards on the field but also in the classroom. I was on the honor roll at Taft and plan to succeed academically at Trinity. Obviously the lacrosse work gets more strenuous at the college level but I know Coach Finlay will not let anyone slip up academically.


6) What are your feelings on pinched heads in lacrosse? Do you think the NCAA's future head-width increase rule change will have positive effect on the game?

PJ- I think that there needs to be a rule against heads being overly pinched. When your on the defensive side of the ball you can’t stand to see these sneaky attack men with heads that won’t let the ball come out even if they flipped their head upside down. Defensemen work to hard for there not to be a violation against the pinched heads, and the pinched technology can take away from the game, I think. Sure there might be less flashy plays with less pinched heads but it is for the better of the game.

7) Name your all-time team. You get 10 players: 3 Attack, 3 Midfield, 3 Longsticks and a Goalie.

PJ- Attack- M. Powell, Danowski, Gait. Middies- Harrison, Rabil, Peyser. Poles- Palanco, Gagliardi, Merril. Goalie- Tillman Johnson

8) Gas prices are higher than ever. Is this having an effect on how much lax people are playing or is everyone just saying, "I don't care about no stinking gas prices, I need to lax it up"?

PJ- People are going to lax it up no matter the price of gas.

9) If you could be any scientist, politician or economist in the history of the United States, who would it be?

PJ- FDR

10) Warrior uses some pretty overt advertising, do you think they're taking it too far? Is there even a too far? Are they not taking it far enough?

PJ- I think Warrior takes it too far. I don’t mind warrior equipment but their ads have never appealed to me in the slightest. I think they need to go back to the drawing boards and tone it down.

11) How did you hear about lacrosserecruits.com and what got you so interested in interning with these young venture capitalists?

PJ- Well my dad is in marketing and has always been, and I guess like father like son it has always been top on my interests. So when I saw my friends joining this LacrosseRecruits group via facebook I thought that it was my chance to help out with two things I love, marketing and lacrosse. What could be better, and here I am.

12) We all know that you're a lax rat but what is your ideal NON-lax day entail? I know it's hard to imagine a day without lacrosse but try your hardest not to cry and spill it.

PJ- I would say wake up at about 10, grab a bacon egg and cheese and head over to the links. Play a round of golf. Hit the gym. Grab some more food. And head over to a night with my buddies.

13) What does lacrosse need to do in order to keep up the pace of growth it has enjoyed recently? Is lacrosse the kind of game that could be a nationwide interest?

PJ- I think lacrosse markets itself. If ESPN could show more college lacrosse games I think that people that do not know about lacrosse could show a large appreciation for the game. There is not much to be turned off about in lacrosse and it is the fastest moving game on two feet. So yes it has the capability and potential to be a sport with nationwide interest.

14) Trinity is looking up with some good recruits coming in recently and a new coach. What drew you to Trinity College, CT?

PJ- I have a brother who played division one hockey, and noted that it was a “job”. Yes I live and breathe lacrosse, but I want to go to college and live that life as well. Academics, college life, and lacrosse all came in perfectly, to make the perfect fit for me at Trinity.

15) Last question: The internal combustion engine is neither internal, nor does it combust. Discuss.

PJ- I have no idea.

What I Have Learned Thus Far

When Chris and I started this process in October of 2007, I was excited for every step along the way. I knew it would not be easy, but I also knew we would learn a lot about ourselves. Everything we did and anything we accomplished could be attributed directly to decisions we made together. As we had finally launched, (a few weeks late, but ill get to that later), I thought I would write up what I have learned thus far.

1. Little Things Take Forever

In order to market LacrosseRecruits.com at camps, in lacrosse stores, etc, we needed a brochure made up. We had an idea of what we wanted to put in the brochure, but figured this would be something we could bang out in a day. We thought to ourselves "we see these tri fold brochures everywhere...this can not be too hard." We were wrong. We first wrote up what we wanted on each panel and headed over to FedEx Kinkos. After 3 days, I got a call saying our proof was ready and it looked "fabulous." What FedEx Kinkos produced for us looked like a 3rd grader put it together. I seriously wanted to ask the lady if she was joking with this proof she gave me. It was FedEx Kinko's job to put together documents like this. We then gave www.VistaPrint.com a shot and they produced a little better product, but it still was pretty bad. We ended up getting a template and doing it ourselves. This brochure was perhaps the most important document Chris and I would produce all year. All in, the whole process took us about a month, but we realized that little things like this will inevitably be the difference between making it and not making it.


2. Ask For Help

Pretty much everything Chris and I have done up to this point has been new to us. Writing a business plan, having financial documents for the company prepared, writing a press release, etc are all new experiences for us. We have been very fortunate to have friends and family out there that have experience in all these fields that are new to us. It can be overwhelming to think about how many things we have to get done on a daily basis, but it has been great to have friends willing to read over our press release or test our website for us. Thank you friends.

3. Marketing

For any company, effectively marketing our tool will be essential. Our product is great and everyone says our idea is wonderful, but a great product that nobody knows about does not make it. Everyday Chris, John and I come up with new ways to connect with high school lacrosse players and their parents. If that means we go to lacrosse games and put flyers on every car in the parking lot, then that's fine (and we have gone through about 5,000 postcards thus far). We may educate a high school coach about what LacrosseRecruits.com is all about, but we cannot bank on that coach telling his kids about the tool. This summer we will be rolling out some cool marketing techniques (please see our facebook group for these techniques in action. Thank you Mark Zuckerburg for Facebook).

4. Websites

When you think your website is done, there is always something you see that you want to change. We quickly realized that we would need to settle on a product that we were happy with and had to stop making changes at some point. The way the testing worked was our developers would push a website to "staging", we would test it and send back a 5-15 page document with things we needed / wanted changed. Our developers would then spend 2 or 3 days making these changes, push that product to staging and then we would produce another 5-15 page document with more changes. We did this 5 times. The way I saw the site looking in my head is very close to how it ended up The final product and could not be happier with what we our developers (Luna Webs is the name of the company) put together. We of course have enhancements in mind already, but that is only natural. It was great to recently read a story that the founder of Amazon wrote about how when Amazon launched you were able to order negative copies of books. So if I ordered -2 copies of "Kite Runner", my credit card was actually credited for those two copies. And look at Amazon now! (We tried to order negative memberships to LacrosseRecruits.com and it does not work...so don't bother trying!!).

5. Be Patient

We have some great things happening in the next month to market our product. Although it would be nice to say a week after launch that we have been a smashing success, this company will develop over the course of a year. We will have girls lacrosse launching in the next month, which is very exciting. Lucky for us, altering the current site to accommodate girls lacrosse is a reasonable process and will not take too long!

We will continue to be at every lacrosse camp / tournament possible to spread the word.

The Team

Wednesday, July 2, 2008

LacrosseRecruits.com Featured In Lacrosse Blog

Check out http://yumyum-lax.blogspot.com/ for a write up about us. Make sure you look at the post for Tuesday, July 1st.

On the road to Gettysburg for the day to spread the good word. A longer post to come soon.

The Team


Sent from my Verizon Wireless BlackBerry

Friday, June 27, 2008

Reebok 9K Glove Giveaway Winners Announced!


We would like to thank everyone who participated in the Reebok/LacrosseRecruits.com Invite Challenge. With your help we tripled the size of www.LacrosseRecruits.com Facebook group.

The winner of the Reebok 9K gloves is Jon Youssef from Hempfield High School, PA. (Jon absolutely crushed it)

The second and third place "Lacrosse From the Ground Up" T-Shirt winners are Mike Rosalius from Kinnelon High School, NJ and Michael Doster Makhamreh from St. John Vianney High School, MO.

Thank you for making LacrosseRecruits.com's launch a success. We have had great feedback from players and coaches all over the country. Please check out the website and take a tour. We will also have more giveaways in the upcoming weeks.

-The LacrosseRecruits Team (Chris, Matt, John and Sean)

Wednesday, June 25, 2008

WE ARE LIVE!!

THE WEBSITE IS LIVE. PLEASE HAVE A LOOK!!

THE LACROSSERECRUITS.COM TEAM.

Monday, June 23, 2008

LacrosseRecruits.com's Summer Tournament Schedule


Matt, John, Sean and I will be attending all of the tournaments mentioned below. We will have a LacrosseRecruits.com tent set up and will be giving demos of the website. We will also have giveaways and the grill cooking... We look forward to seeing you guys over the next couple of months.

Weekend of June 28/29

Wesleyan Futures Tournament, (Middletown, CT)

Weekend of July 5/6

Gait Cup National Tournament (Gettysburg, PA)

Weekend of July 12/13

Tri State National Tournament (Princeton Junction, NJ)
Atlantic Cup – B-More, Where the Elite Play (Baltimore (Walkdersville), MD)

Weekend of July 19/20

Long Island Lacrosse Classic (Hempstead, NY)
Rumble of the River (Pittsburgh, PA)
Brine Summer Sizzle (Timonium, MD)

Weekend of July 26/27

Champ Camp (Baltimore, MD)

Weekend of August 2/3

MVP Lacrosse Tournament (Rutgers, NJ)

Weekend of August 9/10

Iron City 150 Lax Elite (Pittsburgh, PA)

Friday, June 20, 2008

They May Want To Move The Cheerleaders

First Giveaway! LacrosseRecruits teamed up with Reebok Lacrosse to present the LacrosseRecruits.com Invite Challenge...




We will give away a pair of Reebok 9K gloves to the person who adds the most lax friends to LacrosseRecruits.com's Facebook group.

This is how it works...

1. Click on "Invite People to the Group", add as many lax friends as possible, click invite

2. Copy & Paste the following information from the "Invites were sent to the following people" screen, into a facebook message to Lacrosse Recruits

Invites were sent to the following people:

* William Chiu
* Chris Meade
* Tori Spelling
* Chazz Woodson

3. At the end of the contest (Thursday 6/26), we will count to see how many kids have joined the group from your list. The person with the most friends added will win the Reebok 9K gloves.

4. The gloves will be sent on Friday, June 27th!

Thanks, From the LacrosseRecruits Crew - Chris, Matt, John and Sean

Thursday, June 19, 2008

LacrosseRecruits.com is on the grind.

We are going to be on the road all weekend, visiting tournaments throughout Pennsylvania. Be on the lookout for Matt, John and myself handing out brochures and wearing LacrosseRecruits T-Shirts. The itinerary looks like this, Upper Atlantic on Saturday morning, King of the Hill on Saturday afternoon and Lehigh LaxFest on Sunday.

In an effort to meet some of the people in our facebook group, we decided to put this deal out there... The first 5 players that come up to us at a tournament and mentions the LacrosseRecruits.com Facebook Group or our website launching will receive a free T-Shirt. Not bad. say hello = free t-shirt

Sunday, June 15, 2008

Going to Miami

I am in LGA (waiting for a 6 15 am flight...sweet) on the way to Miami to work at a Lightning Lacrosse Camp. Lacrosse is growing all over the country and Florida represents a high growth area. I will be working with the goalies at the camp and will also be giving a mini lecture on recruiting and how to approach the process. For players outside the hot beds (the north east and the maryland region), LacrosseRecruits.com is a great tool for them to connect with college coaches.

I am excited to work with these goalies and looking forward to our full launch!


Sent from my Verizon Wireless BlackBerry

Friday, June 13, 2008

What I Have Learned

When Chris and I started this process in October of 2007, I was excited for every step along the way. I knew it would not be easy, but I also knew we would learn a lot about ourselves. Everything we did and anything we accomplished could be attributed directly to decisions we made together. As we had finally launched, (a few weeks late, but ill get to that later), I thought I would write up what I have learned thus far.

1. Little Things Take Forever

In order to market LacrosseRecruits.com at camps, in lacrosse stores, etc, we needed a brochure made up. We had an idea of what we wanted to put in the brochure, but figured this would be something we could bang out in a day. We thought to ourselves "we see these tri fold brochures everywhere...this can not be too hard." We were wrong. We first wrote up what we wanted on each panel and headed over to FedEx Kinkos. After 3 days, I got a call saying our proof was ready and it looked "fabulous." What FedEx Kinkos produced for us looked like a 3rd grader put it together. I seriously wanted to ask the lady if she was joking with this proof she gave me. It was FedEx Kinko's job to put together documents like this. We then gave www.VistaPrint.com a shot and they produced a little better product, but it still was pretty bad. We ended up getting a template and doing it ourselves. This brochure was perhaps the most important document Chris and I would produce all year. All in, the whole process took us about a month, but we realized that little things like this will inevitably be the difference between making it and not making it.

2. Ask For Help

Pretty much everything Chris and I have done up to this point has been new to us. Writing a business plan, having financial documents for the company prepared, writing a press release, etc are all new experiences for us. We have been very fortunate to have friends and family out there that have experience in all these fields that are new to us. It can be overwhelming to think about how many things we have to get done on a daily basis, but it has been great to have friends willing to read over our press release or test our website for us. Thank you friends.

3. Marketing

For a company like ours, marketing will be 98% of whether we make a spash or not. Our product is great and everyone says our idea is wonderful, but a great product that nobody knows about does not make it. Everyday Chris, John and I come up with new ways to connect with high school lacrosse players and their parents. If that means we go to lacrosse games and put flyers on every car in the parking lot, then that's fine (and we have gone through about 5,000 postcards thus far). We may educate a high school coach about what LacrosseRecruits.com is all about, but we cannot bank on that coach telling his kids about the tool. This summer we will be rolling out some cool marketing techniques (please see our facebook group for these techniques in action. Thank you Mark Zuckerburg for Facebook).

4. Websites

When you think your website is done, there is always something you see that you want to change. We quickly realized that we would need to settle on a product that we were happy with and had to stop making changes at some point. The way the testing worked was our developers would push a website to "staging", we would test it and send back a 5-15 page document with things we needed / wanted changed. Our developers would then spend 2 or 3 days making these changes, push that product to staging and then we would produce another 5-15 page document with more changes. We did this 5 times. The way I saw the site looking in my head is very close to how it ended up The final product and could not be happier with what we our developers (Luna Webs is the name of the company) put together. We of course have enhancements in mind already, but that is only natural. It was great to recently read a story that the founder of Amazon wrote about how when Amazon launched you were able to order negative copies of books. So if I ordered -2 copies of "Kite Runner", my credit card was actually credited for those two copies. And look at Amazon now! (We tried to order negative memberships to LacrosseRecruits.com and it does not work...so don't bother trying!!).

5. Be Patient

We have some great things happening in the next month to market our product. Although it would be nice to say a week after launch that we have been a smashing success, this company will develop over the course of a year. We will have girls lacrosse launching in the next month, which is very exciting. Lucky for us, altering the current site to accommodate girls lacrosse is a reasonable process and will not take too long!

We will continue to be at every lacrosse camp / tournament possible to spread the word.

The Team

Tuesday, June 10, 2008

On The Road

Thursday-

Chris, John and I set out on our first marketing trip for LacrosseRecruits.com. We had the car stocked with brochures, flyers, stickers, banners and the essentials to throw a successful tailgate. Thursday night we were in Hempstead, NY to support Glen Adams (Wesleyan 06) who now plays professional lacrosse for the Long Island Lizards.

We were able to score some VIP tickets to the game, so we were right on the field. In the picture on the left, you can see me in the pink LacrosseRecruits shirt, Chris in the white LacrosseRecruits shirt and John in the red sweatshirt. The Lizards won the game 19-10 with Glen Adams scoring 2 beautiful goals and dishing off 1 assist while running first line midfield. Very exciting to see Glen out there getting the job done. We of course had to have a photo op after the game.


Friday-

When you are a Junior on Long Island, you hope to make a team called the Empire Team. Each county (Suffolk and Nassau) has a team with 24 roster spots. However, each county also has between 400 and 600 kids try out. If you make the Empire Team, you are in the top 1% in the country. These try outs are a perfect venue for us to spread the word.

Friday we attended the Nassau try outs and provided each car in the parking lot with a brochure and a post card telling them about LacrosseRecruits.com. We were also able to mingle with a few parents and tell them about the tool. The response was certainly warm from these parents.

Saturday-

On what was the hottest day of the summer thus far, we went out to Rutgers to attend the New Jersey Tournament of Champions. Mountain Lakes and Delbarton, two power house NJ teams were set to square off. We set up our car near the entrance, put the banner up, set up the grill, and wore our LacrosseRecruits gear. This game is a big event in NJ with over 3,000 people in attendance. Once Mountain Lakes put the game out of reach, we hit the parking lot and 250 lucky cars received a postcard compliments of LacrosseRecruits.com.

Monday-

Similar to how Long Island has an Empire Team, NYC also has an Empire Team. There are a lot fewer kids playing in NYC, but there is always some good talent coming out of the 5 boroughs. Monday night there were tryouts on Randalls Island. Every car at this try out also got a LacrosseRecruits.com brochure and post card.

For the rest of this week, we are working towards our launch on Thursday. The video editing capability has been integrated into the site and we are working to work a few kinks out here and there.

Off to the Long Island Championships tomorrow morning.

Thursday, June 5, 2008

First road trip

Chris, John, and I are off to long island right now. Our first official tailgate takes place at the Long Island Lizards game. We are excited to support Glen Adams and begin to spread the word.

Updates to follow.

The lacrosserecruits.com team


Sent from my Verizon Wireless BlackBerry

Tuesday, June 3, 2008

Our Trip To Costco

Since John Meade (Chris' brother) has moved into Lacrosse Recruits Headquarters and started working with us, we needed food. Costco was pretty much the only place that could feed 3 strapping young men like us. Below is an item by item list of what Chris and I bought tonight. Never thought it would be so easy to spend $229.68 in 35 minutes (note to our investors, this was on the personal credit card).

-2.5 lbs of Roasted Almonds
-48 granola bars
-Keg of Pretzels (about the size of a real keg).
-1 gallon of milk
-28 Babybell cheeses (so good)
-16 yogurts
-24 slices of cheese
-4 lbs of turkey
-28 Hebrew National hot dogs
-Honey Nut cheerios
-Kashi cereal (trying to stay healthy)
-Multigrain bread (healthy)
-36 rolls of toilet paper (should last till 2009)
-18 hamburger patties
-24 marinated chicken breasts
-20 vitamin waters
-24 gatorades
-20 hamburger buns
-16 hot dog buns
-2 big vats of peanut butter
-2 big vats of smuckers
-24 sausages (chris made a good find here)

Pretty much the essentials.

Other than the awesome amount of food the house now has, things are going pretty well. We have sent out over 50 T Shirts in the last two days to friends that are working lacrosse camps across the country to help spread the word. Brochures have also been sent to club teams and camp directors. I am on a first name basis with the three guys that work at the Darien Post Office, which is always a good thing we think.

More to come as we put the finishing touches on LacrosseRecruits.com. Also, some fresh T Shirt designs are in the works (look out for these as they look good).

Sunday, June 1, 2008

Glen Adams Scores 3 In Lizard's OT Win

Shout out to Glen Adams (Wesleyan 06'), who scored 3 goals on Saturday night, including a goal with 3 seconds left in the 4th quarter to send the game to overtime.

http://www.longislandlizards.com/team/news/index.html?article_id=314

Well done, Glen.

Friday, May 30, 2008

For Your Viewing Pleasure

Have a good weekend everyone. We will be marketing all weekend. We have 50 people out there walking around in LacrosseRecruits.com t shirts already!


Thursday, May 29, 2008

Progress

Chris has really been crushing me in terms of number of blog posts and this is something I pledge to fix. So here I go.

Today was a great day at LacrosseRecruits HQ. We received our first batch of brochures after working on them for about a month. We have heard other start-ups say this, but little things really do take a lot longer than you expect. The work paid off as we are really happy with how they came out. Our first batch was sent this afternoon to our new Head Of Regional Marketing Sean Wheeler, who will be helping us out in the Pittsburgh area.

We also received our T Shirts. 150 White shirts, 25 grey shirts and 25 pink shirts (which are in HIGH demand heading into the summer).


Testing of the site has continued and our developers certainly have their hands full the next few days. We are very happy with the product and with a little work, we will be thrilled and ready to hit the ground running. It has been a long road and to have the launch in our sites is very exciting.

More tomorrow...

From the Basement - MLL Draft & Tech


Lacrosse

Last night, the Boston Cannons selected Paul Rabil as the #1 pick in the MLL draft. It was an exciting evening, as more and more quality players graduate and want to play in the MLL. Click here to see the entire list.

More importantly, LacrosseRecruits has some friends who were selected in the draft. Shout out to...

#10 - Jordan Levine (Albany) to New Jersey - Scary thing, he might be a better trangleball player

#45 - Ryan Heath (Cortland) to Long Island - D3 represent!

#46 - Tony Tanzi (SHU) to Boston - Good luck dealing with Zummo's shenanigans on midfield

Please shoot me an email if you want to come to the Boston Cannons/Long Island Lizards game on Saturday night...

Tech


Straight from the mouth of Steve Jobs, well fake Steve Jobs, "What could be cleaner, more Zen? More Apple. than solar powered iPods, iPhones, and laptops?" MacRumors reported on a recently published patent application that uses solar power to power different Apple devices. Click here to see what MacRumors had to say...


On a personal note, I suggest everyone starts using Twitter. Although, they have been experiencing some growing pains, the application allows people to connect using short "blog" entries or IMs through a group of people. Please join and follow me at www.twitter.com/chrismeade for updates and some classic banter.

Wednesday, May 28, 2008

LacrosseRecruits T-Shirts: Summer '08





After our first t-shirt debacle, we went forward with another t-shirt company. Please be on the lookout for LacrosseRecruits t-shirts for the summer of 2008.

Monday, May 26, 2008

Morris-Adams' All-Wedding Team Announced

After careful consideration, I am pleased to announce the Morris-Adams' All-Wedding Team selections.

The groomsmen headlined the honorees with five selections.

First Team All-Wedding

1. Brad Wasik*
2. Brendan Hoole
3. Trevor's Friends
4. Glen Lenihan
5. Nick DiNardo

Second Team All-Wedding

1. Chris Meade
2. Adam Hodge
3. Miller Morris
4. Bernadette Doykos
5. Matt Wheeler

Honorable Mention

1. Brent Taylor
2. Mike Hines
3. Chris Knacke

Wednesday, May 21, 2008

An Oracle of Oil Predicts $200-a-Barrel Crude & What it Means for Summer Recruiting


This morning, the NY Times Business Section featured an article about Arjun N. Murti, a commodities analyst/"Oracle" at Goldman Sachs. He believes that the increasing demand for oil throughout the world will keep crude above $100 a barrel through 2011. He also expects the price of crude to break $200 a barrel which could result gas prices as high as $6 per gallon. Please click here to read the article.

Below is a hypothetical summer recruiting camp/tournament schedule for a D3 school like Hartwick College. Hartwick is based in Oneonta, NY. Their coaches will travel by car to seven camps or tournaments besides the individual and team camps at the school. I calculated the mileage from Oneonta to a number of "premier" recruiting stops using Google Maps and researched MPG for a 2002 Toyota Camry and a 2000 Jeep Cheerokee on automotive.com.

Mileage from Oneonta, NY

New England Top 150 - Portsmouth, RI: 538 miles RT

Elite 180 @ Keene State - Keen, New Hampshire: 344 miles RT

Long Island Lacrosse Classic - Hempstead, NY: 378 miles RT

Chocolatetown Shootout - Hershey, PA: 464 miles RT

Blue Chip 225 - Fairfield, CT: 382 miles RT

Champ Camp - Towson, MD: 622 miles RT

Top 205 - College Park, MD: 702 miles RT

Total Mileage = 3,430 miles

2002 Toyota Camry
Gas Used: 3,430 miles / 29 mpg = 118.2 gallons @ $4 per gallon = $478.20
If the "Oracle" is correct: 118.2 gallons @ $6 per gallon = $709.20

2000 Jeep Cherokee
Gas Used: 3,430 miles / 17 mpg = 201.7 gallons @ $4 per gallon= $807.40
If the "Oracle" is correct: 201.7 gallons @ $6 per gallon = $1210.20

I do not know if we will reach $6 per gallon, but I am confident that gas will not drop below $4. These prices will severely strain coach's budgets. Coaches will have to look for more efficient means to identify and evaluate high school lacrosse players as their regional coverage decreases due to cost restraints. LacrosseRecruits.com will fill a crucial need for coaches as they look for alternate ways to recruit lacrosse players. Our tool allows coaches to see game video/highlights/academic information of players throughout the country from their office in Oneonta or wherever they may be located.

Look for an official launch of LacrosseRecruits.com on June 1.