Sunday, November 16, 2008

Straight Shooters & Jason Fried

We are leaving the rain behind in CT and hitting the road for Philadelphia. In standard LacrosseRecruits fashion, we are trying to cram in as much as possible into the weekend. A few meetings with lacrosse friends in Philadelphia (Ricky Choi of Lacrosse & Co., Mike Winkoff of LI Select), a Kings of Leon concert, then hitting the road early in the morning to make it to the MVP tournament at Rutgers.

Straight Shooters

On Thursday, I ended my day by checking Google Analytics to monitor traffic on our pages. I was excited to see a large number of visitors referred from I clicked the referral link and was guided to Lacrosse Magazine Online’s Straight Shooters article, “Should We Be Clubbin?” by Matt Zash. The article covers the growing importance of the club lacrosse scene in lacrosse and highlights LacrosseRecruits as a means to gain recruiting exposure.

We were excited to see LacrosseRecruits mentioned in the article. Discussing, Matt wrote, “For a look to the future, last year launched a Facebook-like interactive Web site which is especially helpful to those who play in new and emerging lacrosse markets. Players can fill in academic grades, position, honors, etc., in information fields, upload game tape, and select colleges they might be interested in. Coaches can then use this information to search for players based on a number of fields entered. It's a win/win.”

Keynote with Jason Fried of 37Signals

I always check for fresh perspectives on everyday happenings, from a review of the new MacBook to Hyundai going luxury with its new Genesis to innovation in the business world. This past week, Benjamin featured a 15-minute keynote by Jason Fried at the Business Innovation Summit. Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.

Fried’s keynote made me think of a few common sense points that we can focus on to improve our marketing efforts…

1) Educating your target audience - We are going to share more about our everyday experiences - From helping players navigate the recruiting process, to camp previews, to new features

2) Why we buy certain products – Focusing on the process that a player or parent follows to create a profile

3) Building a LacrosseRecruits community – instead always trying to “reach” people, building our audience through our blog, facebook and video features

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