Chris, John and I set out on our first marketing trip for LacrosseRecruits.com. We had the car stocked with brochures, flyers, stickers, banners and the essentials to throw a successful tailgate. Thursday night we were in Hempstead, NY to support Glen Adams (Wesleyan 06) who now plays professional lacrosse for the Long Island Lizards.
We were able to score some VIP tickets to the game, so we were right on the field. In the picture on the left, you can see me in the pink LacrosseRecruits shirt, Chris in the white LacrosseRecruits shirt and John in the red sweatshirt. The Lizards won the game 19-10 with Glen Adams scoring 2 beautiful goals and dishing off 1 assist while running first line midfield. Very exciting to see Glen out there getting the job done. We of course had to have a photo op after the game.
When you are a Junior on Long Island, you hope to make a team called the Empire Team. Each county (Suffolk and Nassau) has a team with 24 roster spots. However, each county also has between 400 and 600 kids try out. If you make the Empire Team, you are in the top 1% in the country. These try outs are a perfect venue for us to spread the word.
Friday we attended the Nassau try outs and provided each car in the parking lot with a brochure and a post card telling them about LacrosseRecruits.com. We were also able to mingle with a few parents and tell them about the tool. The response was certainly warm from these parents.
On what was the hottest day of the summer thus far, we went out to Rutgers to attend the New Jersey Tournament of Champions. Mountain Lakes and Delbarton, two power house NJ teams were set to square off. We set up our car near the entrance, put the banner up, set up the grill, and wore our LacrosseRecruits gear. This game is a big event in NJ with over 3,000 people in attendance. Once Mountain Lakes put the game out of reach, we hit the parking lot and 250 lucky cars received a postcard compliments of LacrosseRecruits.com.
Similar to how Long Island has an Empire Team, NYC also has an Empire Team. There are a lot fewer kids playing in NYC, but there is always some good talent coming out of the 5 boroughs. Monday night there were tryouts on Randalls Island. Every car at this try out also got a LacrosseRecruits.com brochure and post card.
For the rest of this week, we are working towards our launch on Thursday. The video editing capability has been integrated into the site and we are working to work a few kinks out here and there.
Off to the Long Island Championships tomorrow morning.