Tuesday, November 18, 2008

A Coach’s Perspective: Fall Tournaments & Initiating Contact


This Sunday, I headed up to Lehigh's King of the Mountain tournament. On top of $1.95/gallon gas prices that I took advantage of in New Jersey, the Fall Ball jamboree was very worthwhile. There were forty teams there from all over the northeast, including one team from Canada. The weather was cold and windy, forcing most of the players to wear sweatpants/leggings throughout the day, except for the Canadians of course.

This was my third tournament I have attended this fall, and the old adage held true that the third camp was the charm. I arrived at King of the Mountain looking for two types of players. One, I was looking for a couple of athletic poles to add to an already talented list of defensive recruits. And two, I looked for an offensive player who had the potential to quarterback an offense. In general, however, I was looking for seniors with potential who have slipped through the cracks and remained under the radar for one reason or another.

My criteria for evaluating defensemen consisted of the following: Most importantly, does he have the speed to keep up with his attackman/middie? Not looking for take away artists, does he play solid angles and stay on his attackman/middie's hands, making him as uncomfortable as possible without getting out of position? Looking to play an upbeat style of play, a defenseman with the ability to get the ball up off the ground and have composure with the ball in his stick is key. He must be able to move it upfield by either passing it to a teammate ahead of the play or legging it himself. I found a couple defenseman who fit this mold and contacted them first thing Monday morning.

On the offensive end, I was looking for someone to come in and be a quarterback of an offense. Currently, our list of recruits is loaded with athletes on the offensive end. I was looking for an attackman or middie who understood how to play within the offense of their respective club team, communicated non stop, and possessed the intangibles. Players who can dodge through six guys and score at the high school level are most likely not going to be as successfull at the college level. All the pressure for kids to stand out at these Jamborees often forces them to play out of their comfort zone. I was looking for a player that saw the field well and communicated what he saw to his teammates.

In the end, every coach at every level is looking for hustle. After a mistake, will the player compound the mistake by either getting a penalty or not hustling back on defense or off the field? Coaches keep track of every positive thing they see on the field. They also keep track of every negative thing they see on the field. For instance, I received a highlight tape from a high school player in the mail. I watched it, and the kid looked talented. I showed the tape to the head coach. He referenced his notes from the summer to see if he missed this kid. Next to the kids name was written "absolutely not-no hustle!" That closed the book on our relationship with this kid. So, when in doubt, hustle.

Initiating Contact

I received e-mails from a bunch of players notifying me that they will be attending the tournament. I appreciate the effort, therefore, the first teams I watch play are those who have contacted me ahead of time. If other coaches are like me, I advise high school players to contact the head and assistant coaches of their schools of interest. It is like dealing with a warm lead if you were a salesman, which many college coaches are.

A few tips on what to include in your initial e-mail.

1) Your name.
2) The club team you are playing for.
3) The jersey number you are wearing. If you are not wearing the number listed on your teams roster you might as well not show up.
4) Your position.
5) Keep it brief and spell check. Do not e-mail coaches as if it were a text message.

Do not write "im gonna be at lehigh this sunday and was hopin that you could watch me play. i really wanna play college lacrosse." We, of course, appreciate the interest. But, let the coach decide how casual the e-mails will be. It does not matter how talented a recruiting class is if they cannot stay academically eligible for the spring. An e-mail with poor grammar will do more harm that good, it will either indicate lack of effort, lack of attention to detail, lack of interest, or lack of intelligence. So, have your mom, dad, brother, sister, or college advisor proofread all e-mails if you do not trust your own writing.

~Anonymous Coach

Sunday, November 16, 2008

Straight Shooters & Jason Fried

We are leaving the rain behind in CT and hitting the road for Philadelphia. In standard LacrosseRecruits fashion, we are trying to cram in as much as possible into the weekend. A few meetings with lacrosse friends in Philadelphia (Ricky Choi of Lacrosse & Co., Mike Winkoff of LI Select), a Kings of Leon concert, then hitting the road early in the morning to make it to the MVP tournament at Rutgers.

Straight Shooters

On Thursday, I ended my day by checking Google Analytics to monitor traffic on our pages. I was excited to see a large number of visitors referred from laxmagazine.cstv.com. I clicked the referral link and was guided to Lacrosse Magazine Online’s Straight Shooters article, “Should We Be Clubbin?” by Matt Zash. The article covers the growing importance of the club lacrosse scene in lacrosse and highlights LacrosseRecruits as a means to gain recruiting exposure.

We were excited to see LacrosseRecruits mentioned in the article. Discussing LacrosseRecruits.com, Matt wrote, “For a look to the future, last year lacrosserecruits.com launched a Facebook-like interactive Web site which is especially helpful to those who play in new and emerging lacrosse markets. Players can fill in academic grades, position, honors, etc., in information fields, upload game tape, and select colleges they might be interested in. Coaches can then use this information to search for players based on a number of fields entered. It's a win/win.”

Keynote with Jason Fried of 37Signals

I always check TheBrilliance.com for fresh perspectives on everyday happenings, from a review of the new MacBook to Hyundai going luxury with its new Genesis to innovation in the business world. This past week, Benjamin featured a 15-minute keynote by Jason Fried at the Business Innovation Summit. Fried is the founder and CEO of 37signals. He spearheaded the concept, design, and development of Basecamp, 37signal's web-based project management tool for designers, freelancers, and creative services firms.

Fried’s keynote made me think of a few common sense points that we can focus on to improve our marketing efforts…

1) Educating your target audience - We are going to share more about our everyday experiences - From helping players navigate the recruiting process, to camp previews, to new features

2) Why we buy certain products – Focusing on the process that a player or parent follows to create a profile

3) Building a LacrosseRecruits community – instead always trying to “reach” people, building our audience through our blog, facebook and video features

Wednesday, November 12, 2008

LacrosseRecruits' Midweek Breakdown

It has been a hectic week at LacrosseRecruits.com. We are rolling with new memberships from players throughout the country, securing sponsorship from Reebok Lacrosse & Maverik Lacrosse and fielding lots of emails about the girl’s launch. (We are launching in the next 10 days. Our head programmer is the proud father of his first child, we are going to wait until he is back in the office to oversee a smooth launch)

Lacrosse: Growth Is Good


When we launched LacrosseRecruits.com, we preloaded every NCAA team that competed during the 2008 season. In the past week, we have had a number of new colleges register to use our tool; Husson University, Mercy College, Calvin College, Missouri Baptist University and Willamette College. The addition of these schools is a great example of the growth of the sport at the college level. We are excited that schools feel that LacrosseRecruits gives them a leg up in the recruiting process and helps them market their new program. Please visit our Participating Schools page on LacrosseRecruits.com.

Tech News: Why Google Will Rule the World

Yesterday, Google rolled out voice and video chat to GChat. It pretty much makes the need for IChat nonexistent on my MacBook. Instead of opening another program to video chat with my brother or other “employees,” I can do it through my GMail, which is always open on my desktop anyway. Both TechCrunch and VentureBeat covered this on their blogs, but I appreciated VentureBeat’s blog title more, “Gmail’s awesomeness increases with video chat.” Click the link to read more.

Note to Google: If you can incorporate free (or very cheap) internet and telephone calling, I fully support taking down Skype…

Inspiration: Why AVC.com draws as many visitors as it does


Fred Wilson had a chance to take an early look at Seven Lessons For Radical Innovators by Umair Haque. Fred posted this quote from Haque’s book on his blog, “Bigness of purpose is what separates 20th century and 21st century organizations: yesterday, we built huge corporations to do tiny, incremental things - tomorrow, we must build small organizations that can do tremendously massive things.” This idea made me rethink the importance of the tools that we use to communicate and interact with each other on the web. I am excited to see the enormous scalability of these tools and how they will connect people and commerce in our lifetime. As always, cheers to Fred Wilson, not Fred Smith.

Personal: Why Ambien is an option : )


This morning, I forced myself out of bed at 7:30AM to break my current sleep cycle of going to bed sometime between 2AM and 3AM and waking up at 9:45AM. If you do the quick math, going to bed at 2AM and waking up at 9:45 almost gets me a healthy 8 hours of sleep. For some reason, everyday I wake up and look at my alarm and see 9:45, I feel like a complete slacker. I completely blame this on Jon Serko and Mitch Barnett at Cushman & Wakefield for making me get to the office everyday for two years by 7:30AM. Just joking, kind of…

Lets go through the things that keep me up at night…

1) I run a start up (yes, it is that simple)

Monday, November 10, 2008

Digital Next


LacrosseRecruits Learns on the Web

Earlier in the week I posted a link to a blog post, "How to Target a Facebook Ad to a Specific Individual" by Sam Lessin from adage.com. It is a welcome to the world of nano-targeting using our favorite social networking site, Facebook. Lessin wrote, "I created a series of nano-targeted advertisements targeted at specific individuals. For example, I set one up for my girlfriend, "Sending my love ..." All I needed to do was target an ad to: "Wall Street Journal reporters who are 25, graduated from Harvard with a history degree and live in San Francisco."

After reading this post, it made sense that we could run targeted LacrosseRecruits ads to males and females, 14-17 years old, in high school that have an interest in lacrosse. We finished our one day trial yesterday and were very happy with the results. The ads drove visitors to our website from all over the country. We are excited to continue the ads as soon as we roll out our next round of updates.

LacrosseRecruits Reads Lacrosse Magazine

I just want to say how impressed I am with Lacrosse Magazine's November Issue. It is not as flashy as InsideLacrosse but the editorials throughout the magazine are dead on with current trends in recruiting and the growth of the game. If you have a chance, please read "Educated Consumers Make the Best Parents" by Steve Stenersen and "Recruiting U: Too Vested in Verbals?" by Brian Delaney. Both articles are necessary reads for parents who have children that plan on playing travel lacrosse on a "select" team and playing lacrosse in college.

Wednesday, November 5, 2008

Colorado Trip


I am flying back to New York after spending the past six days in Denver. Each time I travel to western cities, I understand more and more why Easterners visit and end up spending the rest of their lives there. I had six days of 70 + degree weather, blue skies, and clear views of the snow capped Rockies.

The trip was a great opportunity to visit with friends and meet with members of the Colorado lacrosse community. I sat down with Jamie Munro, DU’s Head Coach & Director of Mile High All-Stars, Trevor Tierney, the Director of Icon Lacrosse, and Greg Bastis, current Icon coach, MLL player and Middlebury Alum. I was excited to show off LacrosseRecruits.com and explain how our profiles can help their players gain recruiting exposure. Our tool was well received and I look forward to getting players from both programs on board.

At times, it seems like all I can think and talk about is lacrosse. As everyone knows, I love lacrosse. But spending a few days outside of the office, daily trips to get bagels or pancakes, only one cup of coffee a day, enjoying Fat Tires on the stoop and spending time up in Frisco & Breckenridge helped me regroup/prep as LacrosseRecruits ramps up for a busy holiday season.

Blog of the Week:

www.avc.com - Fred Wilson's (Union Square Ventures) blog is a great resource to understand how a VC Rockstar views the current VC/Technology markets.

Moment of Zen:

Response on InsideLacrosse to Quint Kessenich's Take on the MLL's 4th Pole

By patlax on Nov 4, 2008 | Reply

"Quint, I can’t wait for lax season to start, so I can turn the sound down when you give us your insight... "

Tuesday, October 21, 2008

Homecoming Weekend Recap & New LacrosseRecruits.com Developments


Last weekend, Matt and I headed to Wesleyan for Homecoming Weekend. The weekend was full of good times and opportunities to connect with friends and fellow alumnus. We even threw on our pads and got back on the field to take some runs against current Wesleyan lacrosse players.

Matt and I have been extremely busy as we approach 4 months of operation. We have broken the 200-member mark, and are almost ready to roll out travel team pages, launch the girl’s side of LacrosseRecruits.com and incorporate interactive java tours. There has been so much great feedback from the lacrosse community about these features that we are very anxious to get everything up and going.

Also, we launch our new ad management system in the upcoming weeks. We recently negotiated advertising arrangements with Under Armour and Vineyard Vines. Both of these companies are increasingly active in the lacrosse community and we are thrilled to work with them as we grow our business.

Belated Thank You: We want to thank Dan Latzman, the sports editor of Wesleyan’s school newspaper, for running a story on LacrosseRecruits.com and our recent success. You can click here to read the article.

Thursday, October 9, 2008

A High School Athlete's Recruiting Guide To College Lacrosse


In the last year, the LacrosseRecruits team worked to put together a recruiting guide that would make high school lacrosse players and their parent's lives easier. We have answered hundreds of emails and have spent countless hours helping players and parents navigate the recruiting process. We are happy to offer A High School Athlete's Recruiting Guide To College Lacrosse to the lacrosse community. We set out to provide a resource that answers difficult questions and sets players on their path to success, and I know our guide accomplishes that task.

A High School Athlete's Recruiting Guide To College Lacrosse is your road map to achieving results, tracking progress and evaluating college programs. The guide addresses many issues including:
1. Admissions
2. Financial Aid
3. NCAA & MCLA Eligibility
4. What Coaches look for in a player
5. How to get noticed by college coaches
6. The parents role and responsibility
7. The recruiting timeline
8. How to be proactive, a personal "action plan" and more.

As always, if you have any questions, please feel free to contact me directly.

Thank you, Chris Meade
chris@lacrosserecruits.com